Introduction to Willing Beauty


Recently I was contacted by Willing Beauty to try their HY+5 Regimen, and I jumped at the chance. I loved the story of how the brand started - two mother/daughter duos pairing their strengths to create one great brand. One of the two mother/daughter pairs is also behind the skincare brand willa.

So, what is the HY+5 Regimen? It's a set of five products for simple three-step morning and night routines. The HY+5 name comes from the fact that the products contain hyaluronic acid as well as five "forces of nature" - Vitamin C, Prickly Pear Seed Oil, Antarctic Glycoproteins, Alpine Edelweiss Flower, and Deep Sea Hydrothermal Enzymes. Together, they're supposed to hydrate, protect, and brighten the skin to keep it looking youthful and glowy. The products included in the regimen are the Do Over Nourishing Cleanser, Daydream Illuminating Day Moisturizer, Partner in Time Age-Defying Night Serum, Get Set SPF 30 Tinted Primer, and Sleepover Replenishing Night Cream.


Do Over Nourishing Cleanser | I always prefer creamy cleansers to foaming gel ones, so this has been an instant hit. I saw Cindy's review of the same regimen and she said this was like a thicker version of Glossier Milky Jelly, and ever since I saw that I can't get the comparison out of my head. It feels super soft and cushion-y, and it leaves the skin feeling cleansed and conditioned. I've only used it as a morning cleanser and as a second cleanse in the evenings (I prefer oil cleansers to remove my makeup/waterproof mascara), but once I try it to remove makeup I'll also report back.

Daydream Illuminating Day Moisturizer | This is a great example of a lightweight moisturizer that still keeps the skin nourished all day. It's quite a thin cream that sinks into the skin quickly, and it really helps to plump the skin up - it's great before makeup. Usually products that sink in this quickly don't give me enough hydration, but this really does. It also gives the skin a beautiful dewy glow without actually being sparkly or greasy.

Partner in Time Age-Defying Night Serum | This feels really similar to the day cream actually - quite thin, lightweight, and sinks in so quickly. My skin loves a good hyaluronic acid serum, and the extra five "forces of nature" really bring this above and beyond. My skin looks so radiant and bright the morning after using this, so I think it's my top pick from the whole set.

Get Set SPF 30 Tinted Primer | This is a velvety, silicone-feeling primer - my skin notoriously does not get along well with those, so this is the one miss in the set for me. I do like that it contains SPF 30 and has that tint to help even out the skin before makeup, and it does feel weightless on the skin. If you usually use silicone primers, then I think you'd love this, especially if you're looking for one that will keep the skin looking hydrated. 

Sleepover Replenishing Night Cream | This is a beautiful cream that feels like a whipped butter when applied to the skin, but doesn't feel heavy or greasy at all once rubbed in. I usually have to load up my face with oils so it won't dry out overnight, but this keeps it moisturized all night long. My skin always feels so unbelievably smooth the next morning, too.

After about a month of using the regimen (I did sub in a few products here and there, like a serum and a dedicated sunscreen in the mornings), I've noticed an improvement in my skin - it feels more supple and smooth. I've noticed my makeup settles less into little lines and crevices and goes on more smoothly in general. You may be able to see from the photos that these products are small in size, but for most of them you don't need much for them to be effective. 

For the rest of the month of August, Willing Beauty is having a deal on the HY+5 Regimen - you can get the set for $98 (regularly $138), and every purchase of a regimen will get you a free Born to Glow Skin Elixir. Willing Beauty also gave me a referral link, which I could eventually earn commission from - money will of course be directed back into improving this space, but don't feel pressured to use it if you're not comfortable.

Would you try the HY+5 Regimen?

*All products mentioned have been sent to me for consideration, but opinions are my own. Please see my disclaimer for more information.