I'm a sucker for new lip products. I fell for The Beauty Crop's PBJ Smoothie Sticks a couple months ago (review here), so it's no surprise that their new line of GRLPWR Liquid Lipsticks have become fast favorites, too. The lovely people at The Beauty Crop sent me a Girl Gang Liquid Lipstick Set to review and will also be giving away a set to one of my readers! Details will be at the end of the post. The new line of GRLPWR Liquid Lipsticks is meant to celebrate female empowerment and individuality, a movement very close to my heart. I 100% would call myself a feminist, and The Beauty Crop's mission to create a network of friendship and support among women just seems like an awesome cause.
The liquid lipstick trend is still sticking around, it seems. When I want a pack of pigment, I always head straight for a liquid-matte option that will stick around for hours. The Beauty Crop's new line is meant to be highly pigmented, long-lasting, as well as smooth and creamy, containing Vitamin E and Shea Butter to combat the dryness usually associated with liquid lipsticks. They're also vegan and cruelty-free.
The Girl Gang Set comes with five shades: Peach Please, a bright warm peach, Greige Expectations, a cool-toned mauve brown, Che Guava, a dusty cool pink, Date Night, a raisin brown, and Imma Bawse, a deep vampy red. It's the perfect starter set of colors, in my opinion. My personal favorites are Greige Expectations and Date Night - I'm a sucker for neutrals.
When I was first swatching these on my arm, the formula felt like a thin liquid, like the Colourpop or Kat Von D liquid lipsticks. But when I put them on my lips, they were actually a super thin, lightweight, mousse-y texture - I was so surprised. They literally feel like nothing on the lips, and they dried down super quickly. This means you do have to work quickly to make the darkest shade, Imma Bawse, look even, but it's still do-able. I'm currently sitting with one on my lips now and I just keep touching my lips because I can't believe I have a product on them. And the formula isn't transferring to my fingers either. They last a few hours before fading evenly, but they will wear away in the middle first from eating. Because they're so lightweight and airy though, reapplying is a breeze, and it doesn't make them flake or crack.
To enter the giveaway, please see below! This giveaway is US-only and will be open until 2/21/17 11:59 PM. Good luck!